ITRM's Bradley Bird committed to Braving The Shave in support of 'The Little Princess Trust'.

What is 'Brave The Shave':

'Brave The Shave' is a heart-touching initiative that has been introduced by 'MacMillan Cancer Support' in collaboration with 'The Princess Trust'. It aims to inspire individuals to donate their hair, which is then utilised to create wigs for cancer patients undergoing treatment that leads to hair loss. The event not only provides a ray of hope to cancer patients but also serves as a fundraising opportunity for both organisations. As both MacMillan Cancer Support and The Princess Trust are non-profit organisations, they rely heavily on donations to continue their operations.


Bradley Bird Braved The Shave:

Throughout the COVID-19 lockdown in 2021, Bradley Bird grew out his hair, taking inspiration from his step-sister, Chole who also braved the shave back in 2016. However, after three long years, he decided it was time for a change and made the bold decision to cut it all off.

With the date of March 31st, 2024 set in stone, ITRM, friends and family rallied behind him and we began encouraging donations both within the office and on social media in the weeks leading up to the big day.

After the much-anticipated haircut, we caught up with Bradley to ask him about his experience. We delved into the process, asking him about his thoughts and emotions leading up to the buzz, as well as his feelings after the transformation.


What inspired you to participate in this charitable event?

My step-sister Chloe has been my inspiration to do something meaningful for charity. In 2016, she donated her locks of hair to The Little Princess Trust. Since the COVID lockdown, I have been growing my hair with the same purpose in mind. My goal was to grow it long enough to donate it to those in need. However, I have decided to go a step further than Chloe did. She bravely cut her hair short, but I am going to brave it and go completely bald for the rest of the year. I am determined to make a difference in the lives of those who are struggling with hair loss due to illness or medical treatments.

How much money did you raise in total?

A total of £580 has been raised by 34 supporters consisting of colleagues, family, and friends. The donation is still open for anyone who wishes to contribute further towards the funds. Additionally, I have decided to donate my hair to the Little Princess Trust. They accept hair donations of a minimum length of 7 inches but recommend 12 inches.


Do you have any advice for anyone looking at doing something similar?

If you're planning to grow your hair as long as possible and raise funds for a good cause, there are a few things you should keep in mind. Firstly, it's best to do it during the spring or summer months when the weather is warmer and you won't have a cold head. Additionally, be sure to moisturise your hair after you shower to prevent your scalp from drying out. You'll also want to find someone you trust to cut your hair for the big day. You could go to a barber or hairdresser and book an appointment in advance. Finally, don't forget to advertise your fundraising event as much as possible on social media and create videos leading up to the day to generate excitement and awareness.


Get Involved:

There are various ways that you can make a difference and support Bradley. One of the most effective ways is by donating to the cause. This is a long and challenging journey that has taken years to complete, and any contribution you can make would be greatly appreciated. If you are unable to donate, you can still help by sharing Bradley's story with others and raising awareness about this important cause. Finally, if you are inspired by Bradley, you can take the bold step of 'Braving The Shave'! Whatever you choose to do, your support is appreciated. If you would like to donate to Bradley Bird, please click here.

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